What you’re seeing is the product of fast fashion: a practice that has turned the fashion industry’s traditional two seasons into 52 micro seasons, one for every week of the year. In extreme cases, it’s even become daily.
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Well if you haven’t heard by now H&M is moving towards sustainability. I’m not writing this to hate on H&M, but to simply explain why I prefer not to shop with them. I’ve procrastinated writing about H&M’s sustainability push for a few reasons.
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